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Your privacy is very important to us. Accordingly, we have developed this Policy in order for you to understand how we collect, use, communicate and disclose and make use of personal information. The following outlines our privacy policy.

This privacy notice contains important details about the way we will treat your personal information, and your rights in respect of the personal data that we hold about you.

This privacy notice applies in relation to information exchanged via our website, pop up stores, in correspondence or otherwise. By visiting any of our websites, or by providing us with any information about yourself, you are accepting and agreeing to the practices described in this privacy notice.

For the purpose of the Data Protection Act 1998 until 24 May 2018 and thereafter the General Data Protection Regulation (Regulation (EU) 2016/679, the “GDPR”), the data controller is King Fantasy Sports. By Data Controller, this means King Fantasy Sports determines the purposes and way in which any personal data are, or will be, processed.

Should you need to contact us please email quoting Security and Privacy Enquiry.


This is information that you give us by filling in forms on our websites, by corresponding with us by phone, e-mail or otherwise, and while you are at our pop up stores. It includes information you provide when you register to use our sites, open an account, subscribe to our mailing list, search for a product, place an order on our sites, apply for any job via our sites, use our social media platforms, enter a competition, promotion and when you report a problem with our sites, products or services. The information you give us may include your name, address, e-mail address and phone number, financial and credit card information, clothing sizes, and in relation to any job application – employment history, education records and other details relevant to your application.

If you provide any information about any other individuals such as friends or family, you warrant to us that you are entitled to provide that information to us and to authorise us to process it on the same basis as we will process the rest of the data that you provide about yourself.

In order to personalise your website experience, we may also gather information about the devices you use to access our sites (desktop and mobile), this may include the following:

• technical information, including IP (Internet Protocol) address used to connect your device to the Internet, for further information on our use of cookies and tracking please see our Cookie Notice.


Our websites use cookies for a variety of functions, including to distinguish you from other users of our websites. This helps us to provide you with a good experience when you browse our websites and also allows us to improve our sites. For detailed information on the cookies we use and the purposes for which we use them see our Cookie policy.

By continuing to use the website, you are agreeing to our use of cookies in the manner described in this policy.


Cookies are tiny text files stored on your computer or other device when you visit certain web pages.

In order for you to purchase items from King Fantasy Sports Ltd, you need to have some cookies enabled on your computer or device.

If you disable these cookies, you may be able to still browse the site, however you may not be able to make purchases or take advantage of other features.

For more information about cookies you can visit


• Strictly necessary cookies. They are cookies that are required for the operation of our website. They, for example, allow you to navigate our website, add items to a shopping bag and make a purchase.

• Site analytics/performance cookies. They allow us to measure and analyse how users navigate our website and respond to marketing campaigns. It helps us to improve your shopping experience and make changes to our website.

• Preferences cookies. They allow us to recognise you when you return to our website, so we can personalise the content you see and save you time by remembering your preferences (for example, the currency you chose).

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies. These cookies are likely to be analytical/performance cookies or advertising cookies.


You can usually (depending on the browser you are using) block cookies by consulting the “Help” tab of your browser via the menu bar. Please note that if you use your browser settings to block all cookies (including strictly necessary cookies), this may prevent our website from functioning properly or at all. You are taken to have agreed to any cookies that you have not blocked.

To change your cookie settings, if you want to be notified each time a cookie is about to be used or if you want to reject cookies that you have previously agreed to, you can amend the settings as described above.

Except for essential cookies, all cookies will expire (which means they will either be removed or cease operating) after a maximum expiry period.

If you have any questions about this Cookie Policy, please contact